Bringing an ephemeral Philips home to life
Philips transforms the house into a real home with its first Philips HomeFest
For the first time, Philips Maison opened its doors to the general public for a unique event: Home Fest. In the heart of Paris, the brand offered an immersive experience combining innovation, interactive workshops, inspiring encounters and exclusive surprises, all in a warm and friendly atmosphere, just like at home!
It was also an opportunity for the brand to showcase the Home ID application, a real link between the digital and physical worlds.
Full support before, during and after the event
To bring this international event to life, Philips renewed its confidence in our teams, relying on tailor-made support mobilizing several of the Olyn Group's areas of expertise. The ambition: to bring together all its product categories under one roof, while remaining true to its mission, pursued for over 130 years: to simplify everyday life in order to amplify life.
We imagined an ephemeral Philips home, the Philips HomeFest, where immersive scenography and innovative workshops were deployed over two days in the heart of Paris. Open to the general public and influencers, the event was massively teased on social networks and supported by a customer journey across all customer touch points: social media and CRM.
Key
figures
Results
Philips HomeFest brought together 200 content creators from 6 countries, generating almost 90,000 engagements and nearly 15 million impressions. Five ambassadors explored the latest innovations in immersive workshops before sharing the experience with their community.
This large-scale operation illustrates the richness of our group, from concept design to CRM activation, scenography and influencer strategy, and confirms our ability to orchestrate high-impact global campaigns