A bespoke event for the launch of The Kooples’ new fragrance
The Kooples launches its first fragrance, co-created with Maison Sang Noir, to strengthen its offering and desirability.
For the launch of this new fragrance, The Kooples aimed to introduce its eau de parfum to key talents in order to increase brand visibility and presence.
The Kooples launches its first fragrance, co-created with Maison Sang Noir, to strengthen its offering and desirability.
For the launch of this new fragrance, The Kooples aimed to introduce its eau de parfum to key talents in order to increase brand visibility and presence.
An event production by Olyn
On the occasion of the launch of its first fragrance, imagined in co-creation with Maison Sang Noir, The Kooples entrusted Olyn with the design and execution of its launch event.
We supported the brand across the entire value chain of the project, orchestrating both the creative and logistical direction of the event.
In parallel, we led the influence strategy, from talent recommendation and casting to guest booking and coordination.
Our expertise also extended to press and media relations, including target definition, media casting, press release distribution and spokesperson support.
This event illustrates our agency’s ability to create strong, coherent brand experiences by combining creation, influence and media relations in service of storytelling and the positioning of an iconic brand.
Key
figures
Un lancement réussi
- 60 talents present
- 10 journalists present
- 15.6M coverage
- 220+ publications
- 5.1M+ reach
- 6M+ impressions
- 120K+ engagements
- 1056% ROI