Sephora x Tabasco: A Boldly Spicy Collaboration
Each year, Sephora pushes the boundaries of makeup by partnering with an iconic brand.
For this new collaboration, intensity becomes a creative playground, blending boldness, sensation, and self-expression.
Each year, Sephora pushes the boundaries of makeup by partnering with an iconic brand.
For this new collaboration, intensity becomes a creative playground, blending boldness, sensation, and self-expression.
Olyn Group's support
Une expérience audacieuse où beauté et piquant se rencontrent.
For the launch of the four new Sephora x Tabasco lip glosses, each designed around a different level of intensity, Olyn conceived and produced a fully immersive influencer event from start to finish. Creative strategy, art direction, influencer casting, production, and logistics: every detail was crafted to immerse guests in the spicy universe of both brands.
On the agenda: tattoos, dental gems, a heat blind challenge, a spicy roulette, custom cocktails, and an immersive booth inspired by the campaign — all hosted at the Palais Immersif, transformed for the occasion into a digital and sensory showcase.
A bold experience where beauty meets heat.
Key
figures
Impactful results
- 166 influencers in attendance
- 40M reach
- 12M impressions
- 479K engagements
- 438 published contents