Michael Youn stars in Last War's first French campaign
Last War launched in France
Since its launch in August 2023, Last War: Survival has established itself as one of the world's most successful mobile games, with over 60 million downloads in less than 18 months. This meteoric rise has been driven by celebrity campaigns in key markets such as the USA, Japan, South Korea, Brazil and Germany.
To mark its arrival in France, FunFly has collaborated for the first time with a French personality, with the ambition of creating a strong local impact via a digital campaign with a strong cultural focus.
Support from Olyn Group
To structure and manage this collaboration, FunFly relied on Olyn Group, via two of its expert entities:
DTL, with its Entertainment & Celebrity offering headed by Delphine Tordjman Lipszyc, renowned for her expertise in designing celebrity collaborations for international brands.
Mozoo, Olyn Group's digital content studio, specialized in creative production and innovative media activations.
Olyn Group supported the brand throughout the entire value chain:
- Identification and negotiation with the talent, in this case actor Michael Youn
- Contractual negotiation and rights management
- One-day production: photo shoot and 20 video capsules, designed for the formats and codes of social networks.
Key
figures
Solid results
Backed by a substantial media investment, the campaign exceeded expectations, particularly in terms of downloads and user engagement.
Although figures remain confidential, customer feedback confirms an excellent performance on the French market and a very positive ROI.
The campaign also generated a strong social buzz, with mentions by other celebrities and influencers amplifying its reach.
This activation illustrates Olyn Group's ability to combine strategic influence and premium content production, to deliver hard-hitting campaigns rooted in local culture.