An ambassador to embody Clarins values
For the first time, Clarins calls on an ambassador
To support the launch of its new cream, Clarins wanted to take its communications strategy a step further by collaborating with an ambassador for the first time.
The objective: to reinforce the brand's embodiment, increase its desirability with new audiences and generate a more embodied emotional discourse, without breaking with Clarins' DNA values of authenticity, naturalness and trust.
How WOO x DTL supported the brand
To structure and manage this collaboration, Clarins relied on WOO and the Entertainment & Celebrity offering led by Delphine Tordjman Lipszyc (DTL), renowned for her expertise in designing projects linked to celebrity collaborations in the luxury sector.
We supported the Clarins brand throughout the entire value chain of this partnership: casting with strategic positioning, contract negotiation, artistic coordination and operational management.
This campaign illustrates our group's ability to create powerful bridges between brand image, influence and storytelling, thanks to integrated expertise and exceptional talent.
Key
figures
Strong results
Excellent reception by the high-end women's press, with appearances in Madame Figaro, ELLE, Marie Claire, Cosmopolitan...
Instant buy-in from consumers on social networks, with numerous comments highlighting the alignment between ambassador and brand, and a positive, engaging and emotional tone to social conversations.
An enhanced brand image, perceived as more emotional and connected to real life.
Strong resonance on owned and earned channels, with spontaneous pick-ups of the campaign by influencers.
A successful product launch, driven by an embodied and sensitive campaign, which met with strong public support, with results exceeding the brand's expectations.