Supporting the French launch of the new Philips coffee machine.
Supporting the launch of Baristina to inspire a new vision of coffee
The launch of Baristina By Philips took place in three stages :
- A teasing phase to create buzz.
- A three-month reveal phase.
- A sustain phase to keep the campaign going.
Throughout the campaign, 29 influencers were activated. Among them were iconic figures such as Seb La Frite and Léna Situations, who acted as true brand ambassadors.
The campaign made a lasting impression: 13.6 million story views / 403,000 engagements / 1,257 shares / 30,000 clicks to the brand's bio.
Support from the Olyn group
Olyn supported the launch of Baristina with a 360° campaign to establish the codes of a new coffee ritual.
After an intriguing POV teaser, the agency initiated a creative and daring partnership with Seb la Frite to embody the Baristina universe. Its reveal was amplified by a spectacular FOOH at Place de la République and an immersive evening alongside Lena Situations.
Finally, an influencer and social media campaign extended the movement around the coffee routine and slow coffee.
Key
figures
Impactful results
The campaign far exceeded expectations and positioned Baristina at the heart of cultural conversations around coffee :
- 44,5M+ coverage
- 17M reach
- 163 content generated