Perception, the decision-makers' dinners

This new edition, organized in partnership with TikTok, focused on an issue that has now become central: influence and shoppable content, at the intersection of branding, engagement, and conversion.

In a context where purchase journeys are becoming shorter and platforms are turning into full-fledged points of sale, the discussions led by Alexandre Giraudeau and Medhi Meghzifene from TikTok Shop France explored new social commerce uses as well as the levers for turning attention into sustainable performance.

Twenty influential personalities were gathered around the table with a shared objective: to exchange feedback, challenge perspectives, and take a step back to reflect on new growth models.

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Chef : Tsivia Azoulay by Bakers

Media Partner : TikTok - TikTok Shop

Brands in attendance : Merci Handy, Maison Berger, G7, Delsey, Kiko Milano, E. Leclerc, Jolimoi, Apsys Group...